Teach you how to make a guest post (guest blog)

Originally, I planned to post about the guest post external link on Sunday, but it was delayed due to a lot of content and a friend meeting on Sunday afternoon.

Old rules, let’s talk about the reason for writing this article first. In the first article, we introduced the common strategies of external links, and in the second article, we analyzed the purchase of external links. Then, the third article should come with some practical articles. I think, for now, guest posts are still our best strategy for finding backlinks. Of course, if you want to learn more comprehensive knowledge of Google SEO, you can enter the Google SEO tutorial.

Below is the outline of this article

what is a guest post

Reason for doing guest post

Find the guest post target website

Filter target sites

find mail, get in touch

Create Contribution Content


what is a guest post

guest post Links are also known as guest blogs. And I prefer to call it a contribution. Let’s outline it in the simplest terms.

Submit your own blog to another website for publication, and you can get corresponding links and recommended traffic, which is called guest post external chain

Reason for doing guest post

First of all, he is a serious white hat link and can do it naturally, unlike our last article.

Secondly, we can also get the following benefits:

Improve our Domain Authority (DA), a search engine ranking score (from 0 to 100) used to predict a website’s ranking. Domain Authority is a metric created by Moz that is measured by a number of factors, including total link counts, linking root domains, social signals, and more, combined into a single score.

Get high-quality backlinks, also known as dofollow links or inbound links, where it will need an anchor text as a carrier, a link from other sites to yours. Sites like Google see backlinks as a vote of confidence from referring domains, increasing the site’s credibility in their eyes.

Get referral traffic to your website, users read your guest posts and click links back to your blog, increasing your traffic.

To establish a relationship with bloggers, we know that what we lack most in the external chain is resources, and when we have accumulated a certain amount of resources, our external chain can be done very easily.

How to find submission sites

The most practical and easiest way is to use Google’s advanced commands directly and search on Google. I have compiled some of the copy for you below. If you need more, you can privately message me, and I will also share it in the Ruofan reader exchange group.

Keyword “guest post”

Keyword “write for us”

Keyword “guest article”

Keyword “guest post opportunities”

Keyword “this is a guest post by”

Keyword “contributing writer”

Keyword “want to write for”

Keyword “submit blog post”

It means to directly use the keywords of your industry and add your demand words.

If I am a clothing wholesaler, then the result of my search is like this.

find guest post

Select any page and click to enter

guest post

Most of the websites will indicate their submission requirements, how should we choose, I will talk about the specifics later.

In addition to using direct Google search to find the sites that contribute to it, do we have any other methods?

Of course there is

We can also use tools, such as Ahrefs, SEMrush, etc. The operation method of ahrefs is written in my last article, and interested friends can go and see.

You can also search on Twitter, as for the search text, it can be consistent with the Google search.

Finally, if you have time, we can also use tools to see if your competitors have made guest post backlinks. Let’s take ahrefs as an example, put your competitor’s URL into ahrefs, then click on the backlink, and then look for content about the blog site that gave them the link. Then go to analyze the DA of this website and so on. The good thing here is that the submission sites found on competitors may not be found on Google searches because they may not have made pages like “write for us”.

Of course, if you don’t want to bother to find these sites, or you want to know directly about the most authoritative sites in the world, then you can enter here:AllTop. You click on the appropriate topic, and then you can find the best sites.

Filter target sites

At this point, there are already a lot of submission lists in our form, right? If you have enough patience, you can briefly review these websites (or you can put this step to the end). Choose the person you want to contact in the end, and I have listed the selected indicators for you.

Domain name indicators: DA/DR, the total number of external links, the total number of external domain names

Content quality: We need to first look at what type of content the website publishes, and what the quality is, such as whether a piece of content contains more than 1,000 words.

Guest Authors: Which guest authors were there before the site, whether those guest authors came from spam sites, etc.

Content Relevance: Whether the site will only post relevant types of content, or will all content be posted.

Of course, if you are a new station, you may only need to meet 1-2 points in the early stage.

find email to get in touch

We now have a lot of good submission sites, and then we need to find ways to get the other party to agree to our submission.

The first step is to find their emails. If you don’t want to be so troublesome, you can manually find them one by one. You can also use paid tools Interseller.io orAnyMailFinderyou only need to enter the name and domain name of the website, you can query with one click (I have not used this paid tool).

The second step is to establish a relationship. Of course, if you are impatient, this step can be omitted. You can follow their social media or official website, leave constructive comments in their underground, and they will be more favorable to you.

The third step is to send an email. Generally, if we want to send guest post emails, we need to pay attention to several points.

Start with something specific about their website

Simple and straightforward, because he doesn’t have as much time to read complex content (<150 words).

Give them 3 specific topics to choose from (less work for them).

emotional inquiry

If you have a work, you can show him

Then I provide you with two sets of templates with different styles for reference:

Template one:

Hi [Name],

I’m a long-time reader. You may have noticed my comment on your post on [Article] (awesome article by the way).

I’m writing to you because I’d love to contribute a guest post on [Website].

I’ve been brainstorming some topics that I think your readers would get a ton of value from:

[Idea #1]

[Idea #2]

[Idea #3]

I’ll make sure the piece overflows with information that can’t be found anywhere else.

To give you an idea of ​​the quality I’ll bring to your site, here’s a link to a guest post that I recently published on [Other Website].


[Your First Name]

Template two:

Hi [Name],

[Personalized comment]

Anyhow, I’m writing to you because I’m interested in contributing a guest post on your site.

Based on what has worked for [Site name] in the past, I feel that your readers would love these ideas:

[Idea Title #1][Brief Description]

[Idea Title #2][Brief Description]

[Idea Title #3][Brief Description]

To give you an idea of ​​my writing style and quality, here’s a guest post I recently wrote for [Guest post link]

Do you think these ideas would be a good fit?


[Your name]

I will not translate it for you here. If you have students who are not so good in English, you can directly Google translate.

Write submissions

At this time, some bloggers have agreed to your contribution, so the selection of websites we did above makes sense. Because we don’t have that much experience to write all the articles as 3000+ or ​​5000+ word articles. So we need to put our focus on the best sites.

We can divide the bloggers who agree with our submissions into A and B grades according to the requirements we mentioned earlier. Then different article requirements correspond to the corresponding submissions.

Then about writing, if you are interested, you can read the seventh in-site SEO I wrote earlier: 17 Effective Tips for Optimizing Blog Content

Some people say that the writing part does not know how to formulate the direction and content. Don’t worry, here is a tool for you to find popular topics on the website:buzzsumo.com

Some people even say that my English is not so good, or my energy is limited, and I can’t write so many articles, ok, don’t worry, maybe you canwww.flexjobs.comFind what you want.

Don’t forget to include your backlink in your submission as the last step.

Generally speaking, 1000 words of content can add 3-5 links, but you don’t necessarily need to link all of these links to yourself, make sure you can get 2-3 links. So, at this time, can you link to other websites, tell him that you can link to his articles on authoritative websites, and ask him if he agrees to give you an article link as well.


Finally, let’s summarize the process of guest post external chain. Find the website for submission through Google and other methods, filter the found website according to your own needs, find the contact information of the website and contact it, write an article for submission, submit it to the blogger for review, and finally publish it successfully. A thank you letter, foreigners usually like this one.

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