SEO Factors That Matter More Than External Links – Internal Links
Many people have had this question. My newly published page has been published for a long time, but Google just doesn’t include it. Why is this?
Everyone thinks first, and one of the answers comes later.
We all know that the current Google seo = site optimization + website external links + website content
But what I want to say is that in the future or soon, website content will definitely be one of the most important factors in ranking. In terms of external links, Google will gradually weaken its role. As for why this is, I will not leave too much suspense in this article, and leave some suspense for the next article. If you are interested, you can also think about why I have such an estimate and what are the reasons for it.
Ok, let’s talk about the internal linking of the website today.
- what is internal linking
- Importance of internal linking
- Internal Links vs External Links
- Have a good internal linking strategy
- internal link chat
Internal linking is when you link from one page on your website to another page on your website. Both users and search engines can search for content on your site through internal links.
For example, I wrote an article about Google SEO tutorial before, and I set the former to jump to that article, which is called an internal link.
We saw at the beginning, why didn’t Google index my new page. We need to know first that the Google bot will do two actions, discovery and indexing. When your new page is not in your webmaster map, and your website does not have any links to this page. Then it will take a long time to find your page, if you are dealing with a new site.
Pages without internal links are generally referred to as orphan pages.
You can try it out, and then when you publish a new page, you are on a page with a higher authority and make an internal link to the new page. You will find that the time that the page is indexed by Google will be much less than before.
We can use an analogy, backlinks are like the wires from a power plant to your home, and internal links are like the wires from a circuit breaker to an electrical outlet. And there are times when internal links are more useful than backlinks. If you still don’t know what a backlink (external link) is, you can go to my previous article first.
Let’s go back to the analogy, no matter how many wires you have in your home, if you don’t connect your house to the grid, your lights won’t work.
Likewise, if you build an extra bedroom in your home, but you don’t have wiring to it, that room won’t have electricity even though the rest of the house has electricity. In this sense, a broken link is also a lot like a wire. If you cut a wire, or the circuit breaker tripped, the power wouldn’t flow to the outlet on the other end.
Having said so much, let’s talk about the focus of this article, how we should do a good job of internal linking.
We can think of a website as a pyramid. The top of most website pyramids is the home page, then the category page, then the details page, and so on.
Therefore, the weight of our website pages also decreases from the top of the pyramid to the bottom.
This is also easy to understand. In order to facilitate the distribution of your internal links, you need to list the important pages, general pages and unimportant pages of your website separately.
Then on the pages you think are important to you, you need to associate a lot of links. Note that this link is a link to this page from another page on the site.
The purpose of this is to tell Google that this page plays an important role in your website, and at the same time, it can also allow your users to come to this page on many pages.
When you write a lot of content, many of your knowledge points are actually related, so you should link them with relevant anchor text. This benefits the user’s experience and Google’s understanding of the content of the page.
For example, I wrote an article on user experience before, and in my last paragraph, I linked the user experience to the article. Friends who want to know about the user experience can easily find it on my other pages even if they don’t go to my navigation bar. Information.
Contextual linking is the most important part of your entire internal linking strategy, and it can increase your PageRank. It has a very large effect on the weight of your website pages.
In addition to the above link forms, we can also see other common ones, such as navigation links, which can convey the website hierarchy. Sidebar links, mainly used to increase the user experience of content relevance. Footer links, main user user navigation.
The carrier of internal links is anchor text. The specific method of anchor text has been mentioned in my previous article. You can combine the two articles, or it can bring more benefits.
As I said at the beginning, in the future, content and user experience will be far greater thanExternal link‘s ranking because, this is traceable.
In my opinion, when the number of your backlinks reaches a certain size, we want to further elevate the website to a higher level. The best way to do this is to focus on your website content and user experience. Google can only rank you better if your website is truly user-friendly.
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